SEO
in Dorset.

Most SEO money gets spent on step four while step one is still broken.

There are usually four reasons a site doesn't rank, and they need fixing in order:

1. Google can't see it properly. Slow pages, content that only appears after JavaScript runs, stray noindex tags, duplicate versions with no canonical. Unglamorous, and by far the most common.
2. It doesn't answer the search anyone makes. Sites organised around how the business thinks, not how customers search.
3. There isn't enough of it. A five-page site can rank for five things, not fifty.
4. Nobody vouches for it. Links, citations and consistent business details.

Do the first three well and a surprising number of local businesses never need to worry much about the fourth. We've written this up in full: why your website isn't ranking.

Technical

• Full crawl and indexation audit
• Core Web Vitals and page speed
• Site structure, internal linking and canonicals
• Structured data and schema markup
• Search Console and analytics set up properly

Local & content

• Keyword and search intent research
• Service and location landing pages
• Google Business Profile setup and optimisation
• Consistent business details across directories
• An ongoing publishing plan, two to four pages a month

You'll be told what didn't work, too.

Monthly, in plain English: which pages moved, which queries you're appearing for, what we published, and what we'd change next. Impressions and positions from Search Console rather than a dashboard of invented scores.

If something isn't working we'll say so and change it. The alternative — reporting only the metrics that happen to be up — is how agencies keep clients for a year and lose them in month thirteen.

How long does SEO take to work?

Technical fixes and better structure can move things within weeks. Competitive local terms usually take three to six months of consistent publishing. Anyone promising page one in thirty days is selling you something.

Do you guarantee first page rankings?

No, and nobody honestly can — no one controls Google's index. What we commit to is the work and a monthly report showing exactly what moved and what didn't.

Do I need a Google Business Profile?

If you want local searches, yes — it's the main route into the map results and one of the strongest local signals. If you work from home you can register as a service-area business and hide your address from public view.

Is local SEO different from normal SEO?

Same foundations, plus proximity, your Business Profile, consistent details across the web, and reviews. For most small businesses local terms are far more winnable, so that's where we start.

Can you fix a site someone else built?

Usually. If the platform is fighting you we'll say so honestly rather than charge to patch it indefinitely — see web design.